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We all know how limited marketing budgets can be for even the most
outwardly driven SMEs. With marketing budgets being squeezed even more,
especially with a global downturn looming in the horizon, it’s
interesting to see SMEs turning to online social media marketing
strategies that promise more targeted measurable results.
The issue for many business owners is simple. They need to see the results of each marketing dollar spent, delivering to the business bottom line. Offline campaigns, public relations activities and the old stalwarts of marketing - namely trade shows, direct mail and events, although often effective, are very difficult to measure. According to Steve Vaile, ceo of Dubai based social media company H2O New Media, social media is where SMEs can enjoy near immediate results for their very limited budgets, that are both measurable and quantifiable from a return on investment perspective. READ THE FULL ARTICLE
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