/ Products to Facilitate E-Publishers Social Media Revenue

Delivering innovation in our market is core to our existence.  H2O provide a number of market leading software applications designed to lead the Web 2.0 technology race.  They include solutions for Enterprise Content Management, Mobile Content Management, Automated Competition and Promotions Marketing, Location Based Services, Rapid Development Tools and Technology Integration. Using our products publishers and enterprises use social media to generate revenue and reduce costs.

H2O Enterprise Content Management (The Mint CMS)

The market leading enterprise white label social media software application suite, allows companies to build, own and operate their own social community.  More information

H2O Mobile & Location based Content Management (SODA CMS)

The world’s first social community content management system to be provided with SMS, Video and Location based services functionality to drive mobile data services revenues. More information

H2O Location Based Services Platform (H2O LOC8*)

A location based services platform and SMS gateway enabling social communities to deliver innovative location based applications. More information

H2O Rapid Web Application Development (H2O FreeFields)

A rapid graphical development environment for the MINT and SODA CMS platforms allows a customer to create complex multi-level database applications within hours as compared to weeks. More information

H2O Promotions Delivery Software (H2O Promos)

A complete “White Label” discounts and voucher delivery system to deliver promotional coupons on the web, to email and to mobile phone via SMS based on a users proximity. Promos is provided to Telecommunications companies, publishers and OEM partners. More information

H2O Competition Marketing Software (Cascade)

The ultimate in automated viral competition marketing, H2O Cascade is an automated HTML and plain text competition marketing tool combined with automated data acquisition via web, email and mobile phone. More information

What is an Online Social Community?

An online social community is where a group of people come together on the world wide web to discuss anything that’s relevant to that community group.  Common misconceptions about an online community are that it has to be based around music or photo sharing – the fact is that social communities are great for business as well. H2O provide business community products for Human Resources, E-Learning, Marketing and business collaboration between groups of people.  And your community doesn’t just have to be online, many communities are operated both on and offline to support events, business councils and many other activities. 

What happens in a Social Community?

In short communication, collaboration, education and entertainment, think of a social community as a customised media or TV channel that is fully interactive, where you and your community members write the script and act out the plot.  The methods of interactivity include Blogs, Chat, Message Systems, Video Casts, Pod Casts, Web Casts, Wikis, Forums, Widgets and articles but it doesn’t stop there.  With H2O social communities users can collaborate, work on the same project and connect to other communities using a nifty technology called profile portability.  

Why do people need social communities?

We can all be in one place at one time although we all like to share information, discuss the issues we are passionate about and get the information we need.  Consider a social community channel like your own specialised TV channel that provides you with the Video, Audio and Text content that you want when you need it.  Social communities cross cultural barriers – all people from other sides of the globe that share the same interests discuss issues and collaborate with each other.  Social communities can also be used to solve problems, by giving a problem to a crowd of people you are much more likely to find solutions to problems than if you had to try and solve it on your own. 

What are the business benefits of running a Social Community?

There are hundreds of business benefits of running a social community and only one of them is improved marketing capability.  By building a social community for your customers you bring them into your business, they deposit value in your business by providing feedback, good ideas and market information but it doesn’t stop there.  Social communities can be used by government departments, for human resources, for training, for project groups 

What is H2O’s involvement in social communities? 

Quite simply we are the Middle Easts leading provider of social community applications software and services.  We provide solutions based on software as a service model.  Software as a service (SaaS) is a method of software deployment where an application is hosted as a service provided to customers across the Internet.  

By eliminating the need to install and run and manage the application on the customer's own computer, H2O alleviates the customer's requirements to purchase expensive systems, software applications and go through the painful setup and configuration setup. Using H2O reduces the up-front expense of running social communities as well as ensuring that you have  great functionality with all of the latest tools, widgets and features available to your social community. 

Social Communities & E Commerce

We all know that word of mouth marketing is the most effective marketing methodology available in business. When it comes to running an E Commerce store your customers are your most valuable asset.  By implementing an engaging community around products and services you get the valuable feedback you need to ensure your sales figures are always up, allow your community to recommend products to one another based on their individual requirements and build long term customer loyalty with community based loyalty programs, generate product referrals and position your best product line front and centre. 

So Why H2O ?

Well we were one of the first companies to sing the virtues of online communities for business.  We have built our company rapidly and acquired customers by providing a consultative approach to solving business problems.  Our long terms relationships are based on trust, collaboration and partnership with our customers as well as focusing on the bottom line results that H2O delivers. 

Of course we maintain a complete product development team in house and we also have an in house design team in house that deliver solutions via a professionally trained project manager and sales account manager.  We advise our clients on best practices and provide the benefit of our experience in helping our customers launch social communities that deliver a bottom line benefit to the business.