|
TigerFish Network set to compete with Google and Yahoo
-H2O New Media announces region’s first Social Media Advertising Network-
4th
January 2009: Dubai, UAE: H2O New Media, UAE based social media agency
- www.h2onewmedia.com, has announced the launch of TigerFish Network,
the first Middle East based social media advertising network. TigerFish
Network will allow advertisers to target their online marketing
strategy based on user profiles and user defined preferences. This
advertising network will be offered to H2O New Media customers and
publishers, giving them an opportunity to generate revenues from their
online publications and social media websites.
H2O New Media has been actively developing TigerFish Network which will be implemented across all social communities owned and operated by H2O New Media and those of its customers such as www.adnationme.com; G2 Publishing and Media website as well as www.adrenalinesportslive.com a social platform from United Business Media (UBM). The move to this implementation will further enhance not just the quality of websites delivered by H2O New Media but offer their clients possibilities of generating their return on investments.
“The region is ready for its own advertising network as we witness growth in social media platforms. Although companies like Google and Yahoo provide users with a method to monetize their web traffic, there is a perceived lack of transparency in what percentage of advertising spend goes to the publisher. A local online advertising network that crosses different social media channels can provide a higher rate of return for publishers in the region offering them targeted regional advertising based on users profiles” said Mr. Steve Vaile, CEO and Founder, H2O New Media.
“In 2009, the focus for TigerFish Network will be to expand our advertising sales team and recruit local publishers into the network. Our aim is to work with existing social media platforms in the UAE and into migrating them from Google on to TigerFish Network. We foresee significant workload in this transition however our relationships with media and PR agencies in this market is expected to boost the launch of this platform. We will compete directly with Google for a share of the UAE’s online advertising market as we are leaders of social media development and we provide a holistic and consultative service to clients and users” concluded Mr. Vaile.
Scheduled to open business by mid January 2009, TigerFish Network is set to compete head on with Google for UAE based online advertising spending. The product is currently implemented on a number of social media platforms with a reach of over 300,000 unique users per month across a mix of platforms.
-End-
About H2O New Media
H2O New Media aims to change the way people work, create and play by developing market changing social media and collaboration technologies. The company has become the leading developer of social media applications in the Middle East with over 40 leading customers using H2O New Media technology. The company is one of the fastest growing technology companies in the Middle East region. Using the social media applications provided by H2O New Media our customers communicate more effectively with their client base, reduce marketing costs and generate measurable results that equate to revenue. www.h2onewmedia.com
For more information please contact:
Strawberry PR & Events
Rahma Himid
P.O.Box 119027, Dubai, UAE
Sheikh Zayed Road, Al Safa Tower, 1605
Tel: 04 3315173 fax: 04 3315215 mobile: 050 6254251
email:
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
www.strawberry.ae
|
