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G2 Publishing & Media appoints H2O New Media to deliver the region’s first advertising and marketing social community
4th January 2009, Dubai, UAE: G2 Publishing & Media has appointed H2O New Media, the social media company in the Middle East, to deliver their first advertising and marketing social community portal in the Middle East. G2, publishers of T3 Middle East Magazine, has recently launched its first community www.adnationme.com , a portal that combines impartial editorial coverage of the region’s marketing industry and allows community members from the Middle East’s advertising, media and communications agencies to network and collaborate online.
“In the Middle East, online marketing is still in a learning phase. During our search we came across a lot of website companies that didn’t quite understand the finer intricacies of publishing and online media. H2O New Media was able to approach our requirements with a consultative eye and brought significant experience to deliver a new social media application. Within just few weeks, the site has gained significant success and we’re doubling the number of users rapidly,” said Mahmoud Boksmati, Regional Manager, G2 Publishing & Media.
“It’s refreshing to have a team that understands market dynamics and online strategy. H2O New Media has been able to advise us on user acquisition strategy, platform functionality and advised us on how to monetize our site. We intend to be the leading social media destination for the marketing industry in the Middle East. We have planned a number of portals for next year and we have already contracted H2O New Media to deliver them for us” concluded Mr. Boksmati.
“Online media publications require significant amount of thought processes to be considered and aligned across content structure, user acquisition strategy, moderation parameters and functionality of the platform. Working with publishers and projects like Adnation ME, we were able to offer the consultancy perspective highlighting benefits that social media can deliver to a publishing house” said Mr. Steve Vaile, CEO and Founder, H2O New Media.
With phase two of the adnationme.com project already underway, the portal is significant enough to contribute to the dynamics of the changing market trends in the Middle East. Using the Barracuda Business Community manager application to deliver this community website, H2O New Media is set to deliver consulting services, online marketing and solutions. H2O New Media is set to deliver a number of social community publications for G2 Publishing & Media over the next year.
About H2O New Media H2O New Media aims to change the way people work, create and play by developing market changing social media and collaboration technologies. The company has become the leading developer of social media applications in the Middle East with over 40 leading customers using H2O New Media technology. The company is one of the fastest growing technology companies in the Middle East region. Using the social media applications provided by H2O New Media our customers communicate more effectively with their client base, reduce marketing costs and generate measurable results that equate to revenue. www.h2onewmedia.com
For more information Rahma Himid P.O.Box 119027, Dubai, UAE Sheikh Zayed Road, Al Safa Tower, 1605 Tel: 04 3315173 fax: 04 3315215 mobile: 050 6254251 email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
For more information Rahma Himid P.O.Box 119027, Dubai, UAE Sheikh Zayed Road, Al Safa Tower, 1605 Tel: 04 3315173 fax: 04 3315215 mobile: 050 6254251 email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
