We all know how limited marketing budgets can be for even the most outwardly driven SMEs. With marketing budgets being squeezed even more, especially with a global downturn looming in the horizon, it’s interesting to see SMEs turning to online social media marketing strategies that promise more targeted measurable results.

The issue for many business owners is simple. They need to see the results of each marketing dollar spent, delivering to the business bottom line. Offline campaigns, public relations activities and the old stalwarts of marketing - namely trade shows, direct mail and events, although often effective, are very difficult to measure. According to Steve Vaile, ceo of Dubai based social media company H2O New Media, social media is where SMEs can enjoy near immediate results for their very limited budgets, that are both measurable and quantifiable from a return on investment perspective.

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With question marks over the ability of so-called “general” social media sites, such as Facebook and MySpace, to make money, what commercial case is there for social media? Digital Broadcast spoke to Dubai-based H2O New Media about the value of enterprise social media in the broadcast and entertainment industries.

Seven of the world’s ten most visited websites involve at least some element of social media. Despite the main players’ inability to turn traffic into revenue, there are an increasing number of smaller social media companies finding a thriving market for tailor-made, specialised platforms.

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H2O News Media to manage Twitter Service

-newly launched service aims to cater to the growing demand for marketers -

26th June 2009, Dubai, UAE: As part of their social media marketing portfolio, H2O New Media, leaders in White Label Social Media in the Middle East, has announced the launch of their new value added service, Twitter management for corporate businesses. Twitter, an online short messaging service, is increasingly being used by marketers and has become an integral part of marketing communications and strategies in the region. The new service launched by H2O New Media will provide Twitter management to brands and organizations that wish to utilize the tool effectively with their target audience.  

A micro-blogging service, Twitter is a free social networking application that enables its users to send and read each others' updates, known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the author's profile page and delivered to other users - known as followers - who have subscribed to them.  The product has proven to be an incredibly efficient channel providing the most reliable source of information and updates.