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H2O New Media

Digital Production Middle East

digital-production-middle-east.jpgWith question marks over the ability of so-called “general” social media sites, such as Facebook and MySpace, to make money, what commercial case is there for social media? Digital Broadcast spoke to Dubai-based H2O New Media about the value of enterprise social media in the broadcast and entertainment industries.

Seven of the world’s ten most visited websites involve at least some element of social media. Despite the main players’ inability to turn traffic into revenue, there are an increasing number of smaller social media companies finding a thriving market for tailor-made, specialised platforms.

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