/ H2O COMPETITION MARKETING SOFTWARE (H2O Cascade)

H2O Cascade is an automated competition marketing tool that allows publishers, advertising agencies and marketing professionals to drive revenues and decrease user churn by delivering virally marketed competitions.  H2O Cascade automates HTML sending combined with viral data acquisition based on Email forwards, recommendations and web based data acquisition.  With Cascade users can increase their database and reach for their competition e-marketing.

The Cascade policy engine defines email based sending and data acquisition policies based on individual advertisers requirements.  Cascade is provided as a pre-integrated application into the MINT CMS or SODA content management system and is available for White Label use by publishers, digital agencies and brands.

H2O Cascade is available for licence for brand use or on a revenue share basis for digital agencies and publishers.  The platform is provided complete with a business case, marketing materials and business processes ready to snap into a publisher’s product range and start generating revenue.  H2O manage the application delivery and all aspects of the platform administration behind the scenes, allowing publishers to focus on their core business whilst at the same time delivering market leading products and services to advertisers with no management overhead.